Amazon stock: buy or sell

AMZN stock price: $3,362.02 0.82% At close on Apr 21st, 2021

Updated on:
Apr 22nd, 2021


Amazon stock brief

  • Amazon closed on Wednesday at $3,362.02 after barely moving a 0.82%.
  • Oppenheimer published a bullish rating for Amazon on Wednesday, targeting $4,200.00
  •, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally.

Should I buy Amazon stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $AMZN stock a buy?

Currently, Amazon stock doesn't match any of these trading strategies, so our recommendation is not to buy now. This doesn't mean $AMZN will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Amazon stock?

Do you know when is it time to sell Amazon?. Trading strategies allow us to avoid impulsive decisions based on our moods or the buzz surrounding the market. When selling, as well as buying, detailed setups are very simple to follow but are only valid for selling stocks in your porfolio, not for selling short Amazon stock

A golden rule is that you must never mantain a trade that generates losses greater than those expected by the time of the buy. The moment to sell shares must always be dictated by the stop-loss (automatic or manual)

Is it time to sell Amazon stock?

In the current situation of Amazon there is not any eligible sell setup, so Amazon stock holders with operations in green can keep their positions

Amazon ratings

In the last 30 days, 7 ratings were published for Amazon. General sentiment is bullish, with 7 out of 7 publishing positive forecasts

Amazon analysts' ratings - Last month
Brokerage firmRating
Apr 1st, 2021
Wolfe Research Buy
Apr 6th, 2021
Evercore ISI Buy
Apr 8th, 2021
Needham & Company LLC Strong buy
Apr 13th, 2021
Evercore ISI Buy
Apr 16th, 2021
Credit Suisse Group Buy
Apr 19th, 2021
Credit Suisse Group Strong buy
Apr 21st, 2021
Oppenheimer Buy

Amazon stock analysis

SMAs overview

AMZN stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $3,366.80 (0.14% above)
  • R2: $3,434.00 (2.14% above)
  • R3: $3,496.24 (3.99% above)
  • The current supports are:

  • S1: $3,350.65 (-0.34% below)
  • S2: $3,344.29 (-0.53% below)
  • S3: $3,182.00 (-5.35% below)
  • Bollinger bands

    Since the price surpassed the upper band on April 13, the price sliced by 2.04%

    AMZN stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 on April 14 after just crossing to the overbough zone for a single day (weak signal). The RSI value on Wednesday was 61.18. Since then, Amazon shares sliced a 1.12%

    AMZN stock RSI chart

    Amazon stock price history

    Amazon went public on May 15th, 1997 at $2.44 per share1. Since then, AMZN stock has risen by 137,687.70%, with an average of 5,986.42% per year. An investment of $1,000USD at that time would worth $1,377,877.05 today.

    1: Adjusted price after possible price splits or reverse-splits

    AMZN stock price history chart

    Price target for Amazon stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations publish their analysis forecasting how a particular stock will performance in the future.

    Along with buy or sell recommendations, financial institutions post their price target based on the stock price action and the company fundamental data. Most of these estimates follow the publication of new financial information by the company, and usually. Again, these estimates are not direct recommendations for small investors and must not be followed blindly.

    The average price target for Amazon stock calculated from the table below is $3,928.33. That is a 16.84% than the last price ($3,362.02).

    Amazon stock price predictions
    Brokerage firmPrice target
    Apr 1st, 2021
    Wolfe Research $3,720.00
    Apr 6th, 2021
    Evercore ISI $4,000.00
    Apr 8th, 2021
    Needham & Company LLC $3,700.00
    Apr 13th, 2021
    Evercore ISI $4,000.00
    Apr 16th, 2021
    Credit Suisse Group $3,940.00$3,950.00
    Apr 19th, 2021
    Credit Suisse Group Not available
    Apr 21st, 2021
    Oppenheimer $4,100.00$4,200.00

    Earnings and financials, Inc. ($AMZN) reported quarterly earnings of $14.09 per share last February, strongly enhancing the analysts consensus estimate of $7.23 per share. This quarterly report represents an earnings surprise of 94.88%. Sales was $125.6 billion in contrast to $119.7 billion predicted by analysts.

    Compared to the same quarter last year, EPS was $6.47, so current EPS is a gain of 117.77%. Looking at sales, figures exploded a 43.60% compared to $874.4B same quarter last year.

    Amazon ($AMZN) posts financial report on Thursday next week. Market analysts analysts predict of $9.48, that is a 32.72% lower than previous quarter.

    Amazon competitors

    Amazon is classified inside the Internet Retail industry, which contain industry peers.

    The following are some of Amazon main competitors:

    Amazon competitors
    CompanyMarket capRatingBullish ratings1
    Amazon ($AMZN) $1.6T Strong buy 7
    Microsoft ($MSFT) $1.8T Strong buy 5
    Google ($GOOGL) $1.4T Strong buy 9
    Walmart ($WMT) $367.8B Neutral 0
    Costco Wholesale ($COST) $150.6B Strong buy 10
    MercadoLibre ($MELI) $77.3B Buy 1
    eBay ($EBAY) $38.0B Buy 1 ($OSTK) $3.3B Buy 2

    1 In the last 30 days.

    Amazon performance

    To better understand Amazon performance you must compare its gains with other related stocks in same sector or industry.. For Amazon, the benchmark is made against Microsoft, Google, Walmart, Costco Wholesale, MercadoLibre, eBay and

    AMZN performance compared
    Amazon ($AMZN) 7.50% 2.10% 4.30%
    Microsoft ($MSFT) 12.20% 18.90% 17.70%
    Google ($GOOGL) 12.40% 24.80% 44.60%
    Walmart ($WMT) 7.50% -1.50% -2.20%
    Costco Wholesale ($COST) 13.20% 5.10% 0.20%
    MercadoLibre ($MELI) 5.40% -21.80% 20.50%
    eBay ($EBAY) 3.10% 8.20% 10.20% ($OSTK) -14.30% 5.20% -14.70%

    Important note:
    The opinions written in this article are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this text does not know the individual conditions of the reader, his or her finances or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Opinions are expressed for education purposes only

    Amazon summary

    Wednesday, April 21st, 2021
    Day range$3303.81 - $3362.86
    Previous close$3334.69
    Session gain0.82%
    Average true range$86.42
    50d mov avg$3,177.60
    100d mov avg$3,196.40
    200d mov avg$3,184.79
    Earnings dateApril 29th, 2021

    Frequently asked questions

    What is Amazon stock symbol?, Inc. is a public company trading in the US stock market with the AMZN symbol

    Is Amazon stock a buy or sell?

    Amazon received 7 ratings in the last 30 days: 7 bullish, 0 bearish and 0 neutral.

    Will AMZN go up?

    Amazon had different price predictions posted by market analysts in the last 4 weeks setting the target price to $3,928.33. That is a 16.84% than the last price ($3,362.02).

    Latest Amazon news