Amazon stock: buy or sell

AMZN stock price: $3,630.32 0.11% At close on Jul 28th, 2021

Updated on:
Jul 29th, 2021


Amazon stock brief

  • Amazon closed on Wednesday at $3,630.32 (0.11%) prior to presenting earnings on Thursday at 16:00
  • From the chart point view, price is drawing a scaled uptrend since last March with higher tops and higher bottoms. This uptrend marked a 26.01% gain
  •, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally.

Should I buy Amazon stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $AMZN stock a buy?

Currently, Amazon stock matches one trading strategy:

ATH buy setup

One of the most recommended trading strategies is to buy on All-time Highs (ATH) breakouts. The good point of buying at ATHs is that shares price doesn't struggle with upper resistances, and usually it scales quickly. However, you must always be aware of a possible bulls trap that may trigger your buy order and then drops sharply. That's why a stop loss is so important. Amazon can break to ATH any time soon, as it only needs to rise a 3.93%. The buy point is at $3,773.08 if you want to trade with this strategy. Arm your stop-loss at $3,395.77

Buy setupBuy pointStop lossRisk
ATH buy setup$3,773.08$3,395.7710.00%

Should I sell Amazon stock?

When is it time to sell Amazon?. Much like when we have to buy shares, determining when is appropiate to sell is not a random decision, and we must use our own trading strategy. We like very simple strategies to guide us on when is the best moment to sell our shares. Be aware that these strategies should not be used for selling short Amazon stock

As a rule of thumb, you should never hold an investment that results in higher than expected losses by the time of the buy. The timing to sell shares always has to be ruled by the stop-loss (automatic or manual)

Is it time to sell Amazon stock?

Currently, Amazon stock doesn't match any of our preferred sell setups, so if you hold Amazon stock and your operation is in profit probably is not time to sell now

Amazon ratings

In the last month we couldn't find any rating for Amazon

Amazon stock analysis

Since last March, Amazon has been drawing an uptrend that by now marked an amazing 26.01%. The price shows higher peaks and higher troughs, and along the way gave some entry points for those who wanted to invest. Latest low was in early June, when price bounced at $3,172.20. Like in all uptrends, price needs to rest and now price is moving in a range between $3,773.08 and $3,172.20

SMAs overview

AMZN stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $3,773.08 (3.93% above)
  • The current supports are:

  • S1: $3,554.00 (-2.10% below)
  • S2: $3,552.25 (-2.15% below)
  • S3: $3,496.24 (-3.69% below)
  • Bollinger bands

    AMZN stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 on July 13 after just crossing to the overbough zone for just one day (weak signal). The RSI value on Wednesday was 56.66. Amazon shares fell a 2.37% since then

    AMZN stock RSI chart

    Amazon stock price history

    Amazon went public priced at an adjusted price1 of $2.44 on May 1997. Since then, AMZN stock surged by 148,683.61%, with an average of 6,195.15% per year. If you had invested $1,000USD in Amazon stock at that time, it would be valued $1,487,836.07 today.

    1: Adjusted price after possible price splits or reverse-splits

    AMZN stock price history chart

    Price target for Amazon stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations publish their analysis predicting how a particular stock will performance in the future.

    Along with buy or sell recommendations, brokerage institutions publish their price estimates based on the stock price action and the company fundamental data. Most of these forecasts follow the release of new fundamental data by the company, and many times. Again, these estimates are not direct recommendations for individual investors and should not be trusted blindly.

    We don't have any target price published in the previous 4 weeks for Amazon.

    Earnings and financials

    Amazon performance

    AMZN performance compared
    Amazon ($AMZN) 5.60% 3.60% 12.20%

    The opinions expressed in this article are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this report does not have any knowledge of the individual situations of the reader, his or her financial statements or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Thoughts are posted for educative motives only

    Amazon summary

    Wednesday, July 28th, 2021
    Day range$3601 - $3658.42
    Previous close$3626.39
    Session gain0.11%
    Average true range$80.25
    50d mov avg$3,440.93
    100d mov avg$3,334.70
    200d mov avg$3,266.91
    Earnings dateJuly 29th, 2021

    Frequently asked questions

    What is Amazon stock symbol?, Inc. is a public company trading in the US stock market with the AMZN symbol

    Is Amazon stock a buy or sell?

    Amazon had no ratings in the last 30 days Read the article to get additional tips on trading AMZN stock.

    Will AMZN go up?

    There were no predictions issued by analysts in the last 30 days for Amazon.

    Latest Amazon news