Apple stock: buy or sell

AAPL stock price: $134.50 1.87% At close on Apr 15th, 2021

Updated on:
Apr 16th, 2021


Apple stock brief

  • Apple closed on Thursday at $134.50 after climbing a 1.87%.
  • Morgan Stanley published a bullish rating for Apple last Tuesday, with a forecast of $156.00
  • Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services.

Should I buy Apple stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $AAPL stock a buy?

In the current situation of Apple there is not any eligible buy setup. This doesn't mean we expect a selloff for $AAPL in coming sessions, or that it may not climb higher. Simply, it doesn't match our recommended trading systems

Should I sell Apple stock?

Knowing when to sell a stock is even more difficult than knowing when to buy it. Trading strategies give us the ability us to avoid impetuous decisions based on our moods or the noise surrounding the market. When selling, as well as buying, our strategies are very simple to follow but are only applicable for selling shares you already own, not for shorting Apple stock

As a golden rule, you should not hold an operation that results in greater losses than those expected upon purchase. The moment to sell shares should always be determined by the stop-loss (automatic or manual)

Is it time to sell Apple stock?

In the current situation of Apple there is not any eligible sell setup, so Apple stock holders with operations in profit can keep their positions

Apple ratings

In the last month, 5 ratings were published for Apple. General sentiment is bullish, with 4 out of 5 posting positive forecasts

Apple analysts' ratings - Last 30 days
Brokerage firmRating
Mar 22nd, 2021
Evercore ISI Buy
Mar 31st, 2021
UBS Group NeutralStrong buy
Apr 1st, 2021
The Goldman Sachs Group Strong sell
Apr 6th, 2021
Morgan Stanley Buy
Apr 13th, 2021
Morgan Stanley Buy

Apple stock analysis

SMAs overview

AAPL stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $137.54 (2.26% above)
  • R2: $138.58 (3.03% above)
  • R3: $144.87 (7.71% above)
  • The current supports are:

  • S1: $127.22 (-5.41% below)
  • S2: $126.19 (-6.18% below)
  • S3: $124.99 (-7.07% below)
  • Bollinger bands

    Since the price surpassed the upper band last Tuesday, the price has corrected downwards by 0.12%. The price is trading very close to the upper Bollinger band, poiting some level of overbought in recent sessions. This is not a bearish indicator, as price can trade in these levels for many days and weeks

    AAPL stock Bollinger Bands chart

    Relative strength index

    The RSI broke out the oversold line of 30 in early March after just being in the oversold zone for just one day (what can be considered a strength signal). The RSI reading on Thursday was 64.28. Apple price exploded a 10.92% since that level was surpassed

    AAPL stock RSI chart

    Apple stock price history

    Apple IPO was on Dec 12th, 1980 priced at $0.10 per share1. Since then, AAPL stock surged by 134,400.00%, with an average of 3,360.00% per year. An investment of $1,000USD on the IPO would be valued $1,345,000.00 nowadays.

    1: Adjusted price after possible price splits or reverse-splits

    AAPL stock price history chart

    Price target for Apple stock

    Nobody can predict how much a share will be priced tomorrow. However, many stock price predictions are published every day by banks, financial institutions and independent analysts.

    The following table shows the price target posted by financial institutions over the last 30 days. If you are a small investor you shouldn't trade based on these projections.

    There are 5 price predictions released for Apple that average $144.00. Apple closed at $134.50 on Thursday, that is a 6.60% than the forecasted price.

    Apple stock price predictions
    Brokerage firmPrice target
    Mar 22nd, 2021
    Evercore ISI $163.00$175.00
    Mar 31st, 2021
    UBS Group $115.00$142.00
    Apr 1st, 2021
    The Goldman Sachs Group $83.00
    Apr 6th, 2021
    Morgan Stanley $156.00$164.00
    Apr 13th, 2021
    Morgan Stanley $164.00$156.00

    Earnings and financials

    Apple Inc. ($AAPL) released quarterly earnings of $1.68 per share last January, significantly improving the Wall St consensus estimate of $1.41 per share. This quarterly report represents an earnings surprise of 19.15%. Sales resulted of $111.4 billion versus $103.3 billion predicted by analysts.

    Same quarter one year ago, reported EPS was $1.25, so recently posted EPS means an improvement of 34.40%. Revenue exploded a 21.37% on an annualized basis in the , from $918.2B to $1.1T last quarter.

    Apple ($AAPL) posts Q2 earnings report on April 29. Market forecasts of $0.98, compared to previous quarter that was $1.68.

    Apple competitors

    Apple belongs to the Technology sector and the Consumer Electronics industry, where it has industry peers.

    The following are Apple main competitors:

    Apple competitors
    CompanyMarket capRatingBullish ratings1
    Apple ($AAPL) $2.0T Buy 4
    Microsoft ($MSFT) $1.8T Strong buy 4
    Google ($GOOGL) $1.4T Strong buy 6
    IBM ($IBM) $115.2B Neutral 0
    HP ($HPQ) $37.3B Buy 2
    Nokia (NOK) $23.2B Neutral 0
    BlackBerry ($BB) $6.5B Neutral 0

    1 In the last 30 days.

    Apple performance

    To better understand Apple stock performance you must compare its gains with other related stocks in same sector or industry.. For Apple, the benchmark is made against Microsoft, Google, IBM, HP, Nokia and BlackBerry.

    AAPL performance compared
    Apple ($AAPL) 8.40% 3.00% 11.50%
    Microsoft ($MSFT) 8.20% 19.70% 15.30%
    Google ($GOOGL) 8.50% 29.80% 42.20%
    IBM ($IBM) 3.40% 4.10% 7.70%
    HP ($HPQ) 7.80% 27.70% 67.70%
    Nokia (NOK) -1.40% 0.20% 2.00%
    BlackBerry ($BB) -22.60% 16.80% 70.30%

    The comments expressed in this post are personal and not recommendations for you to buy or sell shares. The author of this document does not have an understanding of the particular scenarios of the reader, his or her finances or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are published for educative purposes only

    Apple summary

    Thursday, April 15th, 2021
    Day range$133.64 - $135
    Previous close$132.03
    Session gain1.87%
    Average true range$3.29
    50d mov avg$126.46
    100d mov avg$127.28
    200d mov avg$119.19
    Earnings dateApril 29th, 2021

    Frequently asked questions

    What is Apple stock symbol?

    Apple Inc. is a public company trading in the US stock market with the AAPL symbol

    Is Apple stock a buy or sell?

    Apple received 5 ratings in the last 30 days: 4 bullish, 1 bearish and 0 neutral.

    Will AAPL go up?

    Apple had different price forecasts published by market analysts in the last month setting the target price to $144.00. That is a 7.06% than the current price ($134.50).

    Latest Apple news