Apple stock: buy or sell

AAPL stock price: $144.98 -1.22% At close on Jul 28th, 2021

Updated on:
Jul 29th, 2021


Apple stock brief

  • Apple closed on Wednesday at $144.98 (-1.22%) prior to reporting earnings on Thursday at 16:00
  • The stock is configuring an uptrend pattern since last March, when it bottomed at $116.01. Up to date, price marked a 24.97% profit since the beginning of this rally
  • Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services.

Should I buy Apple stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $AAPL stock a buy?

Currently, Apple stock matches one trading strategy:

ATH buy setup

All-time Highs is always an excellent buy point for those who like to buy high and sell higher. The good point of buying at all-time highs is that shares price doesn't struggle with upper resistances, and usually it rises fast. However, there's the risk of a bulls trap that may trigger your buy order and then falls sharply. That's why a stop loss is so important. Apple can break to ATH any time soon, as it only needs to rise a 3.46%. The buy point is at $150.00 if you want to trade with this strategy. The stop loss would be placed at $135.00

Buy setupBuy pointStop lossRisk
ATH buy setup$150.00$135.0010.00%

Should I sell Apple stock?

"To sell or not to sell", if you are holding Apple stock?. In the same way as when we have to buy shares, determining when is appropiate time to sell is not a whimsy decision, and we must adhere our own trading style. When selling, as well as buying, detailed strategies are very simple to follow and are only valid for selling stocks you already own, not for shorting Apple stock

A guiding principle is that you must never keep a trade that results in higher than expected losses upon purchase. The moment to sell shares should always be ruled by the stop-loss (automatic or manual)

Is it time to sell Apple stock?

In the current situation of Apple there is not any eligible sell setup, so Apple stock holders with operations in green can keep their positions

Apple ratings

We don't have any rating posted in the previous month for Apple

Apple stock analysis

Apple shares started an uptrend last March, and gained an amazing 24.97%. During this uptrend, the price provided some entry points on the breakouts. Latest low was last May, when price bounced at $122.25. Like in all uptrends, price needs to rest and now price is consolidating the gains in a range between $150.00 and $122.25

SMAs overview

AAPL stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $150.00 (3.46% above)
  • The current supports are:

  • S1: $144.63 (-0.24% below)
  • S2: $138.35 (-4.57% below)
  • S3: $137.30 (-5.30% below)
  • Bollinger bands

    AAPL stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 on July 19 after just crossing to the overbough zone for 1 day (weak signal). The RSI value on Wednesday was 56.6. Since RSI lost the overbought zone, Apple shares slightly changed a 0.96%

    AAPL stock RSI chart

    Apple stock price history

    Apple IPO was on Dec 12th, 1980 priced at $0.10 per share1. Since then, AAPL stock has risen by 144,880.00%, with an average of 3,622.00% per year. If you had invested $1,000USD in Apple stock on Dec 1980, it would have a value of $1,449,800.00 today.

    1: Adjusted price after possible price splits or reverse-splits

    AAPL stock price history chart

    Price target for Apple stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations publish their analysis predicting how a particular stock will performance in the future.

    Along with buy or sell recommendations, brokerage institutions post their price forecasts based on the stock price action and the company fundamental data. Most of these forecasts follow the release of new fundamental information by the company, and usually. Again, these predictions are not direct recommendations for small investors and must not be followed blindly.

    We don't have any target price published in the previous 30 days for Apple.

    Earnings and financials

    Apple performance

    AAPL performance compared
    Apple ($AAPL) 7.60% 6.40% 4.20%

    The thoughts given in this article are personal and should not be followed as recommendations for you to buy or sell shares. The author of this article does not know the individual conditions of the reader, his or her finances or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Thoughts are provided for informational reasons only

    Apple summary

    Wednesday, July 28th, 2021
    Day range$142.54 - $146.97
    Previous close$146.77
    Session gain-1.22%
    Average true range$3.87
    50d mov avg$134.77
    100d mov avg$130.82
    200d mov avg$127.87
    Earnings dateJuly 29th, 2021

    Frequently asked questions

    What is Apple stock symbol?

    Apple Inc. is a public company trading in the US stock market with the AAPL symbol

    Is Apple stock a buy or sell?

    Apple had no ratings in the last four weeks Read the article to get additional tips on trading AAPL stock.

    Will AAPL go up?

    There were no forecasts published by analysts in the last month for Apple.

    Latest Apple news