Apple stock: buy or sell?
October 18th, 2019
Should I buy Apple stock?Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. That's why is so important to choose your own trading strategy that fits your character as inversor. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
Currently, 2 buy setups are elegible for Apple stock right now:
|New all-time high||Yes|
|New 52 week high||Yes|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Apple stock a buy?
Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness.At Stocks2.com, we detected 15 ratings published for AAPL stock in the last month. The general sentiment of these ratings is bullish for AAPL stock, with 8 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-9-30||JPMorgan Chase & Co.||n/a||Buy|
|2019-9-24||Jefferies Financial Group||Hold||Buy|
|2019-9-20||Credit Suisse Group||n/a||Neutral|
|2019-9-13||Goldman Sachs Group||n/a||Neutral|
|2019-9-11||Needham & Company LLC||n/a||Strong-Buy|
Apple stock analysis
After reaching all time highs on Monday, Apple grew 0.48% on October/18 to $236.41.
Apple grew 0.48% on October/18 to $236.41 after reaching all time highs on Monday. Since last June when SMA100d and SMA200d crossed up, AAPL price gained $41.58 per share (21.34%). Since June when AAPL stock price broke up the SMA200d line, it gained $51.89 (28.12%). On Monday, AAPL hit new all time highs, pushing higher previous ATH of $237.64 recorded on October 11th. New ATHs are usual entry points for many trading setups as there aren't higher resistences.
Apple remained stable 0.08% this week and touched a new all time high at $238.13. Counting this, it's been 4 green weeks in a row, gaining $18.68 or 8.54%.
AAPL shows a strong mid-term uptrend with several rising tops and rising bottoms. Since its last bottom late September, AAPL climbed unceasignly breaking out to new all time highs. Since SMA20d and SMA40w crossed up by mid June, AAPL price climbed $44.40 per share (23.12%). Since early June when AAPL stock price broke up the SMA40w line, it gained $62.00 (35.55%).
Apple stock price history
Apple stock went public on December 12th, 1980 with a price of $0.411. Since then, AAPL stock surged a 57,561.00%, with a yearly average of 1,514.80%. If you had invested right after AAPL's IPO a $1,000 in Apple stock in 1980, it would worth $575,610.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Apple stock historical price chart
AAPL stock reached all-time highs on Monday with a price of $238.13.Apple's stock has split four times since the company went public: The stock split on a 7-for-1 basis on June 9, 2014 and split on a 2-for-1 basis on February 28, 2005, June 21, 2000, and June 16, 1987. In June 2014 split, Apple split its shares' price to make it more accessible to smaller investors. Right before the split, each share was trading at $645.57. After the split, the price per share at market open was $92.70. Existing shareholders were also given six additional shares for each share owned, so an investor who owned 1,000 shares of AAPL pre-split would have 7,000 shares post-split.
Apple stock price target is $227.80Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 12 price predictions for Apple stock:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-9-30||JPMorgan Chase & Co.||Set Price Target||n/a||$265.00||-|
|2019-9-26||UBS Group||Set Price Target||n/a||$235.00||-|
|2019-9-26||HSBC||Set Price Target||n/a||$190.00||-|
|2019-9-20||Credit Suisse Group||Set Price Target||n/a||$209.00||-|
|2019-9-20||Cascend Securities||Raises Target||$260.00||$270.00||3.8%|
|2019-9-18||Morgan Stanley||Set Price Target||n/a||$247.00||-|
|2019-9-13||Goldman Sachs Group||Lowers Target||$187.00||$165.00||-11.8%|
|2019-9-12||Morgan Stanley||Set Price Target||n/a||$247.00||-|
|2019-9-11||Needham & Company LLC||Raises Target||n/a||$250.00||-|
|2019-9-11||Maxim Group||Lowers Target||$211.00||$204.00||-3.3%|
Financials and fundamental analysis
Earnings date and Earnings per ShareSince last April, when Apple published its last earnings report, it . As soon as we get its posted EPS from the earnings report, we will update this review.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsCompared to 2017, last anual sales report draw an exceptional growth of 15.86% to $265,595.00 million dollars. When comparing 2018 vs 2017, by contrast, profit margin (that is, the net income divided by revenues) inched a 1.32% to 22.41%. Apple fiscal year ends in September, and to evaluate its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Apple TTM sales up to March 2019 were $258,490.00 and earnings $57,170.00 million USD. When comparing this TTM figures with the last reported annuality, we can esteem Apple business evolution since September 2018: Annual sales up to March, compared to lastest yearly report, declined a disappointing -2.68%. Regarding profit margin, Apple stayed steady -0.30% to 22.41%
|2013||$170,870 M||-||$37,040 M21.7%||-|
|2014||$182,795 M||6.98%||$39,510 M21.6%||6.67%|
|2015||$233,715 M||27.86%||$53,394 M22.8%||35.14%|
|2016||$215,639 M||-7.73%||$45,687 M21.2%||-14.43%|
|2017||$229,234 M||6.30%||$48,351 M21.1%||5.83%|
|2018||$265,595 M||15.86%||$59,531 M22.4%||23.12%|
|TTM||$258,490 M||-2.68%||$57,170 M22.1%||-3.97%|
Quarterly financial resultsApple reported $58,015.00 million in revenues for 2019-Q1, a -31.19% less compared to previous quarter. Reported quarter income marked $11,561.00 million with a profit margin of 19.93%. Profit margin slightly fell a -3.75% compared to previous quarter when profit margin was 23.68%. When comparing sales to same quarter last year, Apple sales marked a tragic decrease and dropped a -5.11%.
|2017-Q2||$45,260 M||-||$8,720 M19.3%||-|
|2017-Q3||$52,579 M||16.17%||$10,714 M20.4%||22.87%|
|2017-Q4||$88,293 M||67.92%||$20,065 M22.7%||87.28%|
|2018-Q1||$61,137 M||-30.76%||$13,822 M22.6%||-31.11%|
|2018-Q2||$53,265 M||-12.88%||$11,519 M21.6%||-16.66%|
|2018-Q3||$62,900 M||18.09%||$14,125 M22.5%||22.62%|
|2018-Q4||$84,310 M||34.04%||$19,965 M23.7%||41.35%|
|2019-Q1||$58,015 M||-31.19%||$11,561 M19.9%||-42.09%|
Apple ownershipWhen you are planning to invest in a company, it's always worth to check its ownership structure.
Apple shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.07% of all shares.
In case of Apple stock, 60.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for AAPL stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to Apple:
|Market cap||$1,068.6 B||$2.8 B||$372.7 B||$24.9 B||$118.8 B|
|Total shares||4,520.0 M||548.3 M||299.5 M||1,480.0 M||885.9 M|
|Float shares||4,260.0 M||534.8 M||621.7 M||1,480.0 M||884.5 M|
|- Institutional holdings (%)||61.0%||54.4%||81.0%||83.9%||57.5%|
|- Insider holdings (%)||0.1%||0.7%||0.2%||0.2%||0.1%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Friday, October 18th, 2019|
|Day range||$234.29 - $237.58|
|Average true range||$4.28|
|50d mov avg||$217.54|
|100d mov avg||$207.72|
|200d mov avg||$193.71|
Apple performanceTo better understand Apple performance you must compare its gains with other related stocks in same sector or industry. For Apple, the comparison is made against BlackBerry, Alphabet, HP, International Business Machines, Microsoft and Nokia.
Apple competitorsOne check before investing in any stock is to have a look a list of its competitors, in this case for Apple. We selected 6 companies as Apple competitors as they are in the same industry or have similar market objectives.
- BlackBerry (BB)
- Alphabet (GOOGL)
- HP (HPQ)
- International Business Machines (IBM)
- Microsoft (MSFT)
- Nokia (NOK)
Latest Apple stock news
- InvestorPlaceFriday Apple Rumors: 2020 MacBooks May Include 5GAugust 2, 2019
- Seeking AlphaApple: iPhone Is Not DeadAugust 2, 2019
- InvestorPlaceIt’s Time to Ignore the Noise and Hold Apple Stock for the Long TermAugust 1, 2019
- InvestorPlaceThursday Apple Rumors: New Budget iPad May Launch in Q3August 1, 2019
- InvestorPlaceWhy Apple and Amazon Are Pouring Investments Into Solar EnergyAugust 1, 2019