Apple stock: buy or sell?

AAPL stock price: $183.09 -3.13% At close on May 20th, 2019

Updated on:
May 20th, 2019


Shares of Apple slipped a godawful -3.13% and closed at $183.09. With Monday it's been 3 red days in a row. On May/13 AAPL collapsed a hair-raising -6.17%.

Should I buy Apple stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Apple stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean AAPL will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Apple stock a buy?

Financial institutions and banks publish stock ratings everyday. At, we gathered 15 ratings published for AAPL stock in the last 30 days.

The general sentiment of these ratings is bullish for AAPL stock, with 9 positive ratings.
Is AAPL a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-5-14JPMorgan Chase & Co.n/aBuy
2019-5-1Piper Jaffray Companiesn/aOverweight
2019-5-1Morgan StanleyOverweightBuy
2019-5-1JPMorgan Chase & Co.HoldOverweight
2019-5-1Jefferies Financial Groupn/aHold
2019-5-1Credit Suisse Groupn/aNeutral
2019-5-1Bank of AmericaBuyBuy
2019-4-30Goldman Sachs Groupn/aNeutral
2019-4-29JPMorgan Chase & Co.n/aBuy
2019-4-25UBS GroupBuyBuy
2019-4-24Morgan StanleyOverweightOverweight
2019-4-24Goldman Sachs Groupn/aNeutral
2019-4-17Credit Suisse Groupn/aNeutral

Apple stock analysis

Daily outlook

Apple closed today at $183.09 and slipped a godawful -3.13%.

Shares of Apple closed today at $183.09 and slipped a godawful -3.13%.

AAPL stock chart (daily)

Weekly outlook

Apple shares fell -3.13% this week, ending at $183.09. Early May AAPL plummed a dreadful -6.98% in just one week. This was the third red week in a row, sliding in full a -13.68%.

Once Apple stock failed to resist above the support, it inescapably fell down. Possible next supports for AAPL stock are 181.638 and 168.6. This week, Apple stock dived below the significant level of the 40-weeks moving average. Stocks below the 200 days moving average line are usually not recommended for average traders. Far behind is the all-time high Apple recorded early October and since then the price is -20.66% below that top.

AAPL stock chart (weekly)

Apple stock price history

Apple stock went public on December 12th, 1980 with a price of $0.021. Since then, AAPL stock grew a 915,350.00%, with an average of 24,088.20% per year. If you had invested $1,000 in Apple stock in 1980, it would worth $9,153,500.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Apple stock historical price chart

AAPL stock reached all-time highs on October with a price of $230.78.

Apple's stock has split four times since the company went public: The stock split on a 7-for-1 basis on June 9, 2014 and split on a 2-for-1 basis on February 28, 2005, June 21, 2000, and June 16, 1987. In June 2014 split, Apple split its shares' price to make it more accessible to smaller investors. Right before the split, each share was trading at $645.57. After the split, the price per share at market open was $92.70. Existing shareholders were also given six additional shares for each share owned, so an investor who owned 1,000 shares of AAPL pre-split would have 7,000 shares post-split.

Apple stock price target is $217.50

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' AAPL stock price predictions in the hope that they will be met as they may be wrong and not met. We have 15 price predictions for AAPL stock published in the last month:
AAPL stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-5-20HSBCSet Price Targetn/a$174.00-
2019-5-14JPMorgan Chase & Co.Set Price Targetn/a$235.00-
2019-5-1Piper Jaffray CompaniesRaises Target$201.00$230.0014.4%
2019-5-1Morgan StanleySet Price Target$234.00$240.002.6%
2019-5-1JPMorgan Chase & Co.Raises Target$230.00$235.002.2%
2019-5-1Jefferies Financial GroupRaises Target$160.00$210.0031.3%
2019-5-1Credit Suisse GroupSet Price Targetn/a$209.00-
2019-5-1Bank of AmericaRaises Target$220.00$230.004.5%
2019-4-30Goldman Sachs GroupSet Price Targetn/a$184.00-
2019-4-29JPMorgan Chase & Co.Set Price Targetn/a$230.00-
2019-4-25UBS GroupSet Price Target$215.00$235.009.3%
2019-4-24Morgan StanleyRaises Target$220.00$234.006.4%
2019-4-24Goldman Sachs GroupSet Price Targetn/a$182.00-
2019-4-17Credit Suisse GroupSet Price Targetn/a$209.00-
(in average)$211.90$217.503.0%
Moving in a range from $240.00 and $174.00, the price forecast for Apple stock is $217.50. In average, analysts' outlook on AAPL price target is positive, upgrading the forecast by a 3.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last Apr 29th, when Apple published its last earnings report, it fell a terrifying -10.18%. As soon as we get its posted EPS from the earnings report, we will update this report.
AAPL earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual turnover report draw a super good gain of 15.86% to $265,595.00 million dollars. However, its earnings margin (compared to sales) gained to 22.41%, that is $59,531.00 million.

To have an up to date picture of the financial situation of Apple, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual Apple TTM sales up to March 2019 were $258,490.00 and income was $57,170.00 M dollars. When comparing this TTM figures with the last reported annuality, we can esteem Apple business evolution since September 2018: Annual turnover up to March, compared to lastest yearly report, depreciated a bad -2.68%. However, profit margin (net income/sales) remained stable at 22.41%.

AAPL annual Sales and Income evolution
2013$170,870 M-$37,040 M21.7%-
2014$182,795 M6.98%$39,510 M21.6%6.67%
2015$233,715 M27.86%$53,394 M22.8%35.14%
2016$215,639 M-7.73%$45,687 M21.2%-14.43%
2017$229,234 M6.30%$48,351 M21.1%5.83%
2018$265,595 M15.86%$59,531 M22.4%23.12%
TTM $258,490 M-2.68%$57,170 M22.1%-3.97%

Quarterly financial results

Apple posted $58,015.00 million in revenues for 2019-Q1, a -31.19% less compared to previous quarter. Reported quarter income marked $11,561.00 million with a profit margin of 19.93%. Profit margin decreased a -3.75% compared to previous quarter when profit margin was 23.68%. When comparing turnover to same quarter last year, Apple sales marked an awful drop down and dropped a -5.11%.
AAPL quarterly Sales and Income evolution
2017-Q2$45,260 M-$8,720 M19.3%-
2017-Q3$52,579 M16.17%$10,714 M20.4%22.87%
2017-Q4$88,293 M67.92%$20,065 M22.7%87.28%
2018-Q1$61,137 M-30.76%$13,822 M22.6%-31.11%
2018-Q2$53,265 M-12.88%$11,519 M21.6%-16.66%
2018-Q3$62,900 M18.09%$14,125 M22.5%22.62%
2018-Q4$84,310 M34.04%$19,965 M23.7%41.35%
2019-Q1$58,015 M-31.19%$11,561 M19.9%-42.09%

Apple ownership

When you are planning to invest in shares of a company, it's worth to overview its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Apple, 0.07% of all outstanding shares are owned by its staff.

In case of Apple stock, 60.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for AAPL stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Apple:

Market cap$842.2 B$4.4 B$342.8 B$29.0 B$119.8 B
Total shares4,600.0 M538.0 M299.4 M1,530.0 M886.6 M
Float shares4,340.0 M534.0 M602.8 M1,540.0 M885.9 M
  - Institutional holdings (%)61.0%54.4%81.0%83.9%57.5%
  - Insider holdings (%)0.1%0.7%0.2%0.2%0.1%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Apple summary

Monday, May 20th, 2019
Day range$180.28 - $184.34
Previous close$189.00
Session gain-3.13%
Average true range$6.81
50d mov avg$195.05
100d mov avg$178.75
200d mov avg$190.83
Daily patternlt02a
Weekly pattern lt06c

Apple performance

To measure stock performance is always good to benchmark with competitors or related stocks. In the following table, we compare Apple to BlackBerry, Alphabet, HP, International Business Machines, Microsoft and Nokia:
IBMInternational Bus...-1.82%18.03%-1.42%

Apple competitors

One check before investing in any stock is to review a list of its competitors, in this case for Apple. We picked 6 companies as Apple competitors as they are in the same industry or have similar market objectives.

Latest Apple stock news