Apple stock: buy or sell

AAPL stock price: $127.79 5.39% At close on Mar 1st, 2021

Updated on:
Mar 2nd, 2021


Apple stock brief

  • Apple stock skyrocketed 5.39% to close at $127.79 on the stock market on Monday, and broke a streak of 4 sessions in red.
  • Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services.

Should I buy Apple stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $AAPL stock a buy?

Currently, Apple stock doesn't match any of these trading strategies, so our recommendation is not to buy now. This doesn't mean $AAPL will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Apple stock?

When is it time to sell Apple?. Much like when we have to buy shares, deciding when is appropiate to sell is not a whimsy decision, and we must adhere our own trading style. Our trading system selects very simple setups to guide us on when is a good time to sell a stock. Be aware that these setups are not intended for selling short $AAPL stock

A golden rule is that you must never keep an operation that results in losses greater than those expected upon purchase. The moment to sell shares should always be dictated by the stop-loss (automatic or manual)

Is it time to sell Apple stock?

In the current situation of Apple there is not any eligible sell setup, so Apple stock holders with operations in green can keep their positions

Apple ratings

In the last month, 4 analyst ratings were published for Apple. General sentiment is bullish, with 3 out of 4 publishing optimistic outlooks

Apple analysts' ratings - Last 30 days
Brokerage firmRating
Feb 4th, 2021
Fundamental Research NeutralNeutral
Feb 5th, 2021
Fundamental Research Strong buy
Feb 8th, 2021
Royal Bank of Canada Strong buy
Feb 15th, 2021
Morgan Stanley Strong buy

Apple stock analysis

SMAs overview

AAPL stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $137.54 (7.63% above)
  • R2: $138.58 (8.44% above)
  • R3: $144.87 (13.37% above)
  • The current supports are:

  • S1: $126.19 (-1.25% below)
  • S2: $124.99 (-2.19% below)
  • S3: $121.81 (-4.68% below)
  • Bollinger bands

    Since the price broke down the lower band last Friday, the price rebounded by 5.44%

    AAPL stock Bollinger Bands chart

    Relative strength index

    After crossing down the line of 30 yesterday, rebound back above with a reading of 45.59. This is a sign of strength for the stock

    AAPL stock RSI chart

    Apple stock price history

    Apple started trading on Dec 12th, 1980 priced at $0.10 per share1. Since then, AAPL stock has risen by 127,690.00%, with an average of 3,192.25% per year. An investment of $1,000USD on Dec 1980 would worth $1,277,900.00 nowadays.

    1: Adjusted price after possible price splits or reverse-splits

    AAPL stock price history chart

    Price target for Apple stock

    Nobody knows how much a stock will be priced in the future. Banks and financial organisations publish their analysis predicting how a particular stock will performance in the future.

    Along with buy or sell recommendations, financial institutions release their price estimates based on the stock price action and the company fundamental data. Most of these forecasts follow the publication of new financial information by the company, and many times. Again, these targets are not direct recommendations for small investors and should not be trusted blindly.

    Averaging all price targets exposed below, the estimated price for Apple stock is $157.78. Apple closed at $127.79 on Monday, so the target price is forecasting an increase by 23.47%.

    Apple stock price predictions
    Brokerage firmPrice target
    Feb 4th, 2021
    Fundamental Research $113.91$148.00
    Feb 5th, 2021
    Fundamental Research $113.91$148.12
    Feb 8th, 2021
    Royal Bank of Canada $154.00$171.00
    Feb 15th, 2021
    Morgan Stanley $164.00

    Earnings and financials

    Last January, Apple Inc. ($AAPL) posted adjusted EPS for that strongly surpassed Wall St. expectations. Quarterly EPS was $1.68 per share instead of $1.41. This quarterly report means an earnings surprise of 19.15%. Estimated revenue was $103.3 billion but Apple slightly beat by 7.90%, reporting $111.4 billion.

    In comparison, the EPS for the same quarter last year was $1.25, so posted EPS means a gain of 34.40%. Looking at sales, figures skyrocketed a 21.37% compared to $918.2B same quarter 12 months ago.

    Apple ($AAPL) will host the Q2 earnings call late next April. Market estimates of $0.98, compared to previous quarter that was $1.68.

    Apple competitors

    Apple belongs to the Consumer Electronics industry, where it has industry peers.

    The following are some of Apple biggest competitors:

    Apple competitors
    CompanyMarket capRatingBullish ratings1
    Apple ($AAPL) $2.1T Strong buy 3
    Microsoft ($MSFT) $1.8T Buy 3
    Google ($GOOGL) $1.4T Strong buy 21
    IBM ($IBM) $107.6B Neutral 0
    HP ($HPQ) $33.9B Buy 2

    1 In the last 30 days.

    Apple performance

    To better understand Apple stock performance you must compare its gains with other related stocks in same sector or industry.. For Apple, the benchmark is made against Microsoft, Google, IBM and HP.

    AAPL performance compared
    Apple ($AAPL) -5.80% 9.80% 1.70%
    Microsoft ($MSFT) -1.10% 8.30% 4.80%
    Google ($GOOGL) 10.40% 14.40% 22.80%
    IBM ($IBM) -1.90% -2.00% -1.90%
    HP ($HPQ) 16.00% 27.70% 59.40%

    Please read:
    The opinions written in this post are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this document does not have an understanding of the individual scenarios of the reader, his or her financial statements or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Thoughts are expressed for general educational motives only

    Apple summary

    Monday, March 1st, 2021
    Day range$122.79 - $127.93
    Previous close$121.26
    Session gain5.39%
    Average true range$4.27
    50d mov avg$131.92
    100d mov avg$124.83
    200d mov avg$112.64
    Earnings dateApril 29th, 2021

    Frequently asked questions

    What is Apple stock symbol?

    Apple Inc. is a public company trading in the US stock market with the AAPL symbol

    Is Apple stock a buy or sell?

    Apple received 4 ratings in the last 30 days: 3 bullish, 0 bearish and 1 neutral.

    Will AAPL go up?

    Apple had different price predictions published by market analysts in the last month forecasting the target price to $157.78. That is a 23.47% than the last price ($127.79).

    Latest Apple news