Apple stock: buy or sell?
July 15th, 2019
Should I buy Apple stock?Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.
None of our preferred buy setups matches with Apple stock situation right now, hence this is not a suitable entry point.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Apple stock a buy?
Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness.At Stocks2.com, we gathered 15 ratings published for AAPL stock in the last 30 days. The general sentiment of these ratings is bullish for AAPL stock, with 8 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-7-9||JPMorgan Chase & Co.||n/a||Overweight|
|2019-7-15||Credit Suisse Group||n/a||Neutral|
|2019-6-4||JPMorgan Chase & Co.||n/a||Buy|
|2019-6-4||Goldman Sachs Group||n/a||Neutral|
|2019-6-4||Credit Suisse Group||n/a||Neutral|
|2019-6-17||JPMorgan Chase & Co.||n/a||Overweight|
|2019-6-17||Credit Suisse Group||n/a||Neutral|
Apple stock analysis
Apple closed today at $205.21 and inched a slightly fine 0.94%.
Apple inched a slightly fine 0.94% and closed at $205.21. On Jun/26, SMA100d and SMA200d crossed up triggering a rise of 4.93%. Since price and SMA200d lines crossed up on June 7th, AAPL climbed $19.99 (10.79%).
Apple shares inched 0.94% this week, ending at $205.21. Early June AAPL climbed a super good 7.93% in just one week.
Apple is in a clear downtrend, marking consecutive declining tops and bottoms. Now is trading in between the - range. If the support holds the price, this might mark a double bottom configuration and create a flat-base to reverse this downtrend. Since SMA20d and SMA40w crossed up by mid June, AAPL price climbed $12.47 per share (6.47%). Early June AAPL price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Far behind is the all-time high Apple marked early October and since then the price is -11.08% below that top.
Apple stock price history
Apple stock went public on December 12th, 1980 with a price of $0.411. Since then, AAPL stock surged a 49,951.20%, with an average of 1,314.50% per year. If you had invested $1,000 in Apple stock in 1980, it would worth $499,512.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Apple stock historical price chart
AAPL stock reached all-time highs on October with a price of $230.78.Apple's stock has split four times since the company went public: The stock split on a 7-for-1 basis on June 9, 2014 and split on a 2-for-1 basis on February 28, 2005, June 21, 2000, and June 16, 1987. In June 2014 split, Apple split its shares' price to make it more accessible to smaller investors. Right before the split, each share was trading at $645.57. After the split, the price per share at market open was $92.70. Existing shareholders were also given six additional shares for each share owned, so an investor who owned 1,000 shares of AAPL pre-split would have 7,000 shares post-split.
Apple stock price target is $215.40Nobody can reliably foresee how stock prices may evolve in the future. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 14 price forecasts for AAPL stock:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-7-9||JPMorgan Chase & Co.||Raises Target||$233.00||$239.00||2.6%|
|2019-7-15||Credit Suisse Group||Set Price Target||n/a||$209.00||-|
|2019-6-4||JPMorgan Chase & Co.||Set Price Target||n/a||$235.00||-|
|2019-6-4||Goldman Sachs Group||Set Price Target||n/a||$171.00||-|
|2019-6-4||Credit Suisse Group||Set Price Target||n/a||$209.00||-|
|2019-6-25||Deutsche Bank||Set Price Target||n/a||$205.00||-|
|2019-6-20||Cascend Securities||Raises Target||$210.00||$240.00||14.3%|
|2019-6-17||JPMorgan Chase & Co.||Upgrades||$235.00||$233.00||-0.9%|
|2019-6-17||Credit Suisse Group||Set Price Target||n/a||$209.00||-|
Financials and fundamental analysis
Earnings date and Earnings per ShareAfter publishing its last earnings report on April, Apple remained steady a neutral 0.68%. As soon as we get its posted EPS from the earnings report, we will update this review.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsCompared to 2017, last anual revenues report draw a super good increase of 15.86% to $265,595.00 million dollars. However, its income margin (compared to sales) inched to 22.41%, that is $59,531.00 million. Apple fiscal year ends in September, and to evaluate its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Apple TTM sales up to March 2019 were $258,490.00 and earnings $57,170.00 million USD. When comparing this TTM figures with the last reported annuality, we can esteem Apple business evolution since September 2018: Annual sales up to March, compared to lastest yearly report, depreciated an unpleasant -2.68%. Regarding profit margin, Apple stayed constant -0.30% to 22.41%
|2013||$170,870 M||-||$37,040 M21.7%||-|
|2014||$182,795 M||6.98%||$39,510 M21.6%||6.67%|
|2015||$233,715 M||27.86%||$53,394 M22.8%||35.14%|
|2016||$215,639 M||-7.73%||$45,687 M21.2%||-14.43%|
|2017||$229,234 M||6.30%||$48,351 M21.1%||5.83%|
|2018||$265,595 M||15.86%||$59,531 M22.4%||23.12%|
|TTM||$258,490 M||-2.68%||$57,170 M22.1%||-3.97%|
Quarterly financial resultsApple reported $58,015.00 M in sales for 2019-Q1, a -31.19% less compared to previous quarter. Reported quarter income marked $11,561.00 million with a profit margin of 19.93%. Profit margin slightly fell a -3.75% compared to previous quarter when profit margin was 23.68%. When comparing sales to same quarter last year, Apple sales marked a fatal loss and slipped a -5.11%.
|2017-Q2||$45,260 M||-||$8,720 M19.3%||-|
|2017-Q3||$52,579 M||16.17%||$10,714 M20.4%||22.87%|
|2017-Q4||$88,293 M||67.92%||$20,065 M22.7%||87.28%|
|2018-Q1||$61,137 M||-30.76%||$13,822 M22.6%||-31.11%|
|2018-Q2||$53,265 M||-12.88%||$11,519 M21.6%||-16.66%|
|2018-Q3||$62,900 M||18.09%||$14,125 M22.5%||22.62%|
|2018-Q4||$84,310 M||34.04%||$19,965 M23.7%||41.35%|
|2019-Q1||$58,015 M||-31.19%||$11,561 M19.9%||-42.09%|
Apple ownershipWhen you are planning to invest in a stock, it's worth to have a look its ownership structure.
Apple shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.07% of all shares.
In case of Apple stock, 60.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for AAPL stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to Apple:
|Market cap||$944.0 B||$3.9 B||$344.5 B||$32.2 B||$127.1 B|
|Total shares||4,600.0 M||547.9 M||299.4 M||1,510.0 M||886.6 M|
|Float shares||4,350.0 M||535.0 M||602.8 M||1,500.0 M||885.9 M|
|- Institutional holdings (%)||61.0%||54.4%||81.0%||83.9%||57.5%|
|- Insider holdings (%)||0.1%||0.7%||0.2%||0.2%||0.1%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Monday, July 15th, 2019|
|Day range||$204.00 - $205.87|
|Average true range||$3.20|
|50d mov avg||$193.43|
|100d mov avg||$191.55|
|200d mov avg||$186.68|
Apple performanceTo measure stock performance is always good to benchmark with competitors or related stocks. We compared Apple against BlackBerry, Alphabet, HP, International Business Machines, Microsoft and Nokia in the following table:
Apple competitorsWe selected a few stocks to conform a list of Apple competitors to examine if you are interested in investing in AAPL:
- BlackBerry (BB)
- Alphabet (GOOGL)
- HP (HPQ)
- International Business Machines (IBM)
- Microsoft (MSFT)
- Nokia (NOK)
Latest Apple stock news
- Investors.comDow Jones, Nasdaq Mark Record Highs As Apple Stock GainsJuly 15, 2019
- InvestorPlaceMonday Apple Rumors: Apple Stops Selling Older iPhone Models in IndiaJuly 15, 2019
- InvestorPlace3 Reasons to Buy Apple Stock Ahead of End-of-Month Earnings ReportJuly 15, 2019
- InvestorPlaceFriday Apple Rumors: 2019 13-Inch MacBook Pro Teardown Reveals ChangesJuly 12, 2019
- InvestorPlaceThursday Apple Rumors: Apple May Be Giving Up on AR GlassesJuly 11, 2019