Apple stock: buy or sell?
May 20th, 2019
Should I buy Apple stock?Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.
Currently, Apple stock doesn't match any of these trading strategies, so our recommendation is not to buy.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Apple stock a buy?
Financial institutions and banks publish stock ratings everyday.At Stocks2.com, we gathered 15 ratings published for AAPL stock in the last 30 days. The general sentiment of these ratings is bullish for AAPL stock, with 9 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-5-14||JPMorgan Chase & Co.||n/a||Buy|
|2019-5-1||Piper Jaffray Companies||n/a||Overweight|
|2019-5-1||JPMorgan Chase & Co.||Hold||Overweight|
|2019-5-1||Jefferies Financial Group||n/a||Hold|
|2019-5-1||Credit Suisse Group||n/a||Neutral|
|2019-5-1||Bank of America||Buy||Buy|
|2019-4-30||Goldman Sachs Group||n/a||Neutral|
|2019-4-29||JPMorgan Chase & Co.||n/a||Buy|
|2019-4-24||Goldman Sachs Group||n/a||Neutral|
|2019-4-17||Credit Suisse Group||n/a||Neutral|
Apple stock analysis
Apple closed today at $183.09 and slipped a godawful -3.13%.
Shares of Apple closed today at $183.09 and slipped a godawful -3.13%.
Apple shares fell -3.13% this week, ending at $183.09. Early May AAPL plummed a dreadful -6.98% in just one week. This was the third red week in a row, sliding in full a -13.68%.
Once Apple stock failed to resist above the support, it inescapably fell down. Possible next supports for AAPL stock are 181.638 and 168.6. This week, Apple stock dived below the significant level of the 40-weeks moving average. Stocks below the 200 days moving average line are usually not recommended for average traders. Far behind is the all-time high Apple recorded early October and since then the price is -20.66% below that top.
Apple stock price history
Apple stock went public on December 12th, 1980 with a price of $0.021. Since then, AAPL stock grew a 915,350.00%, with an average of 24,088.20% per year. If you had invested $1,000 in Apple stock in 1980, it would worth $9,153,500.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Apple stock historical price chart
AAPL stock reached all-time highs on October with a price of $230.78.Apple's stock has split four times since the company went public: The stock split on a 7-for-1 basis on June 9, 2014 and split on a 2-for-1 basis on February 28, 2005, June 21, 2000, and June 16, 1987. In June 2014 split, Apple split its shares' price to make it more accessible to smaller investors. Right before the split, each share was trading at $645.57. After the split, the price per share at market open was $92.70. Existing shareholders were also given six additional shares for each share owned, so an investor who owned 1,000 shares of AAPL pre-split would have 7,000 shares post-split.
Apple stock price target is $217.50How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' AAPL stock price predictions in the hope that they will be met as they may be wrong and not met. We have 15 price predictions for AAPL stock published in the last month:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-5-20||HSBC||Set Price Target||n/a||$174.00||-|
|2019-5-14||JPMorgan Chase & Co.||Set Price Target||n/a||$235.00||-|
|2019-5-1||Piper Jaffray Companies||Raises Target||$201.00||$230.00||14.4%|
|2019-5-1||Morgan Stanley||Set Price Target||$234.00||$240.00||2.6%|
|2019-5-1||JPMorgan Chase & Co.||Raises Target||$230.00||$235.00||2.2%|
|2019-5-1||Jefferies Financial Group||Raises Target||$160.00||$210.00||31.3%|
|2019-5-1||Credit Suisse Group||Set Price Target||n/a||$209.00||-|
|2019-5-1||Bank of America||Raises Target||$220.00||$230.00||4.5%|
|2019-4-30||Goldman Sachs Group||Set Price Target||n/a||$184.00||-|
|2019-4-29||JPMorgan Chase & Co.||Set Price Target||n/a||$230.00||-|
|2019-4-25||UBS Group||Set Price Target||$215.00||$235.00||9.3%|
|2019-4-24||Morgan Stanley||Raises Target||$220.00||$234.00||6.4%|
|2019-4-24||Goldman Sachs Group||Set Price Target||n/a||$182.00||-|
|2019-4-17||Credit Suisse Group||Set Price Target||n/a||$209.00||-|
Financials and fundamental analysis
Earnings date and Earnings per ShareSince last Apr 29th, when Apple published its last earnings report, it fell a terrifying -10.18%. As soon as we get its posted EPS from the earnings report, we will update this report.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsCompared to 2017, last anual turnover report draw a super good gain of 15.86% to $265,595.00 million dollars. However, its earnings margin (compared to sales) gained to 22.41%, that is $59,531.00 million. To have an up to date picture of the financial situation of Apple, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual Apple TTM sales up to March 2019 were $258,490.00 and income was $57,170.00 M dollars. When comparing this TTM figures with the last reported annuality, we can esteem Apple business evolution since September 2018: Annual turnover up to March, compared to lastest yearly report, depreciated a bad -2.68%. However, profit margin (net income/sales) remained stable at 22.41%.
|2013||$170,870 M||-||$37,040 M21.7%||-|
|2014||$182,795 M||6.98%||$39,510 M21.6%||6.67%|
|2015||$233,715 M||27.86%||$53,394 M22.8%||35.14%|
|2016||$215,639 M||-7.73%||$45,687 M21.2%||-14.43%|
|2017||$229,234 M||6.30%||$48,351 M21.1%||5.83%|
|2018||$265,595 M||15.86%||$59,531 M22.4%||23.12%|
|TTM||$258,490 M||-2.68%||$57,170 M22.1%||-3.97%|
Quarterly financial resultsApple posted $58,015.00 million in revenues for 2019-Q1, a -31.19% less compared to previous quarter. Reported quarter income marked $11,561.00 million with a profit margin of 19.93%. Profit margin decreased a -3.75% compared to previous quarter when profit margin was 23.68%. When comparing turnover to same quarter last year, Apple sales marked an awful drop down and dropped a -5.11%.
|2017-Q2||$45,260 M||-||$8,720 M19.3%||-|
|2017-Q3||$52,579 M||16.17%||$10,714 M20.4%||22.87%|
|2017-Q4||$88,293 M||67.92%||$20,065 M22.7%||87.28%|
|2018-Q1||$61,137 M||-30.76%||$13,822 M22.6%||-31.11%|
|2018-Q2||$53,265 M||-12.88%||$11,519 M21.6%||-16.66%|
|2018-Q3||$62,900 M||18.09%||$14,125 M22.5%||22.62%|
|2018-Q4||$84,310 M||34.04%||$19,965 M23.7%||41.35%|
|2019-Q1||$58,015 M||-31.19%||$11,561 M19.9%||-42.09%|
Apple ownershipWhen you are planning to invest in shares of a company, it's worth to overview its ownership structure.
Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Apple, 0.07% of all outstanding shares are owned by its staff.
In case of Apple stock, 60.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for AAPL stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to Apple:
|Market cap||$842.2 B||$4.4 B||$342.8 B||$29.0 B||$119.8 B|
|Total shares||4,600.0 M||538.0 M||299.4 M||1,530.0 M||886.6 M|
|Float shares||4,340.0 M||534.0 M||602.8 M||1,540.0 M||885.9 M|
|- Institutional holdings (%)||61.0%||54.4%||81.0%||83.9%||57.5%|
|- Insider holdings (%)||0.1%||0.7%||0.2%||0.2%||0.1%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Monday, May 20th, 2019|
|Day range||$180.28 - $184.34|
|Average true range||$6.81|
|50d mov avg||$195.05|
|100d mov avg||$178.75|
|200d mov avg||$190.83|
Apple performanceTo measure stock performance is always good to benchmark with competitors or related stocks. In the following table, we compare Apple to BlackBerry, Alphabet, HP, International Business Machines, Microsoft and Nokia:
Apple competitorsOne check before investing in any stock is to review a list of its competitors, in this case for Apple. We picked 6 companies as Apple competitors as they are in the same industry or have similar market objectives.
- BlackBerry (BB)
- Alphabet (GOOGL)
- HP (HPQ)
- International Business Machines (IBM)
- Microsoft (MSFT)
- Nokia (NOK)
Latest Apple stock news
- Investors.comDow Jones Futures: Stock Market Rally Hit Again As China Trade War Slams Apple, Chip StocksMay 20, 2019
- InvestorPlaceMonday Apple Rumors: iOS 12.4, UltraFine Display and Apple Watch NewsMay 20, 2019
- InvestorPlaceWhy Apple Stock Could Fall Below $160May 20, 2019
- Investors.comTech Stocks Can't Get Off The Floor; A Sell Signal For AppleMay 20, 2019
- InvestorPlaceApple Stock Likely to Be Hurt by Trade ConflictMay 17, 2019