Apple stock: buy or sell?
August 19th, 2019
Should I buy Apple stock?Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Having a trading strategy helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.
Currently, Apple stock doesn't match any of these trading strategies, so our recommendation is not to buy.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Apple stock a buy?
Financial institutions and banks publish stock ratings everyday.At Stocks2.com, we collected 15 ratings published for AAPL stock in the last 30 days. The general sentiment of these ratings is bullish for AAPL stock, with 8 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-8-2||Goldman Sachs Group||n/a||Neutral|
|2019-8-2||Goldman Sachs Group||n/a||Neutral|
|2019-8-13||Credit Suisse Group||n/a||Neutral|
|2019-7-9||JPMorgan Chase & Co.||n/a||Overweight|
|2019-7-31||Piper Jaffray Companies||n/a||Overweight|
|2019-7-31||Monness Crespi & Hardt||Buy||Buy|
|2019-7-31||Monness Crespi & Hardt||n/a||Buy|
Apple stock analysis
Apple rose a decent 1.86% and closed at $210.35.
Apple ended today at $210.35 and rose a decent 1.86%. Since SMA100d and SMA200d crossed up on June, AAPL price climbed $15.52 per share (7.97%). Since last June when AAPL stock price broke up the SMA200d line, it gained $25.83 (14.00%).
Apple gained a beatiful 1.86% this week.
Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $220.53 resistance. Since SMA20d and SMA40w crossed up by mid June, AAPL price climbed $18.34 per share (9.55%). Since early June when AAPL stock price broke up the SMA40w line, it gained $35.94 (20.61%). Far behind is the all-time high Apple hit early October but price is just -8.50% below that top.
Apple stock price history
Apple stock went public on December 12th, 1980 with a price of $0.411. Since then, AAPL stock surged a 51,204.90%, with a yearly average of 1,347.50%. If you had invested $1,000 in Apple stock in 1980, it would worth $512,049.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Apple stock historical price chart
AAPL stock reached all-time highs on October with a price of $229.90.Apple's stock has split four times since the company went public: The stock split on a 7-for-1 basis on June 9, 2014 and split on a 2-for-1 basis on February 28, 2005, June 21, 2000, and June 16, 1987. In June 2014 split, Apple split its shares' price to make it more accessible to smaller investors. Right before the split, each share was trading at $645.57. After the split, the price per share at market open was $92.70. Existing shareholders were also given six additional shares for each share owned, so an investor who owned 1,000 shares of AAPL pre-split would have 7,000 shares post-split.
Apple stock price target is $219.30Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. We have 14 price forecasts for AAPL stock published in the last month:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-8-2||Goldman Sachs Group||Set Price Target||n/a||$189.00||-|
|2019-8-2||Goldman Sachs Group||Reiterates||n/a||$189.00||-|
|2019-8-13||Credit Suisse Group||Set Price Target||n/a||$209.00||-|
|2019-7-9||JPMorgan Chase & Co.||Raises Target||$233.00||$239.00||2.6%|
|2019-7-31||Piper Jaffray Companies||Raises Target||$230.00||$243.00||5.7%|
|2019-7-31||Monness Crespi & Hardt||Reiterates||$245.00||$265.00||8.2%|
|2019-7-31||Monness Crespi & Hardt||Raises Target||$245.00||$265.00||8.2%|
|2019-7-31||Maxim Group||Lowers Target||n/a||$211.00||-|
|2019-7-31||Loop Capital||Raises Target||n/a||$200.00||-|
Financials and fundamental analysis
Earnings date and Earnings per ShareSince April, when Apple posted its last earnings report, it stepped up a tiny 3.60%. Unfortunately, reported EPS is not yet available in our database.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsCompared to 2017, last anual sales report draw an exceptional increase of 15.86% to $265,595.00 M dollars. In contrary, its profit margin (compared to revenues) grew to 22.41%, that is $59,531.00 million. Apple presents anual results in September, and to compare its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Apple TTM sales up to March 2019 were $258,490.00 and earnings $57,170.00 M dollars. When comparing this TTM figures with the last reported annuality, we can esteem Apple business evolution since September 2018: Annual sales up to March, compared to lastest yearly report, declined a bad -2.68%. Regarding profit margin, Apple remained steady -0.30% to 22.41%
|2013||$170,870 M||-||$37,040 M21.7%||-|
|2014||$182,795 M||6.98%||$39,510 M21.6%||6.67%|
|2015||$233,715 M||27.86%||$53,394 M22.8%||35.14%|
|2016||$215,639 M||-7.73%||$45,687 M21.2%||-14.43%|
|2017||$229,234 M||6.30%||$48,351 M21.1%||5.83%|
|2018||$265,595 M||15.86%||$59,531 M22.4%||23.12%|
|TTM||$258,490 M||-2.68%||$57,170 M22.1%||-3.97%|
Quarterly financial resultsApple posted $58,015.00 M in sales for 2019-Q1, a -31.19% less compared to previous quarter. Reported quarter earnings marked $11,561.00 M with a profit margin of 19.93%. Profit margin decreased a -3.75% compared to previous quarter when profit margin was 23.68%. When comparing turnover to same quarter last year, Apple sales marked a fateful correction and dropped a -5.11%.
|2017-Q2||$45,260 M||-||$8,720 M19.3%||-|
|2017-Q3||$52,579 M||16.17%||$10,714 M20.4%||22.87%|
|2017-Q4||$88,293 M||67.92%||$20,065 M22.7%||87.28%|
|2018-Q1||$61,137 M||-30.76%||$13,822 M22.6%||-31.11%|
|2018-Q2||$53,265 M||-12.88%||$11,519 M21.6%||-16.66%|
|2018-Q3||$62,900 M||18.09%||$14,125 M22.5%||22.62%|
|2018-Q4||$84,310 M||34.04%||$19,965 M23.7%||41.35%|
|2019-Q1||$58,015 M||-31.19%||$11,561 M19.9%||-42.09%|
Apple ownershipWhen you are planning to buy a company, it's worth to overview its ownership structure.
Apple shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.07% of all shares.
In case of Apple stock, 60.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for AAPL stock account 0.00%, no big difference from last month.
For a better understanding, the following table shows ownership data compared to other related stocks:
|Market cap||$967.6 B||$3.8 B||$359.5 B||$29.0 B||$119.7 B|
|Total shares||4,600.0 M||547.9 M||299.4 M||1,510.0 M||886.6 M|
|Float shares||4,260.0 M||535.0 M||601.6 M||1,500.0 M||885.1 M|
|- Institutional holdings (%)||61.0%||54.4%||81.0%||83.9%||57.5%|
|- Insider holdings (%)||0.1%||0.7%||0.2%||0.2%||0.1%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Monday, August 19th, 2019|
|Day range||$210.02 - $212.72|
|Average true range||$7.03|
|50d mov avg||$201.35|
|100d mov avg||$197.16|
|200d mov avg||$184.29|
Apple performanceTo better understand Apple performance you must becnhmark its gains with other related stocks in same sector or industry. We chose BlackBerry, Alphabet, HP, International Business Machines, Microsoft and Nokia as the bechmarking frame for Apple stock.
Apple competitorsWe picked a few stocks to conform a list of Apple competitors to check if you are interested in investing in AAPL:
- BlackBerry (BB)
- Alphabet (GOOGL)
- HP (HPQ)
- International Business Machines (IBM)
- Microsoft (MSFT)
- Nokia (NOK)
Latest Apple stock news
- InvestorPlaceFriday Apple Rumors: 2020 MacBooks May Include 5GAugust 2, 2019
- Seeking AlphaApple: iPhone Is Not DeadAugust 2, 2019
- InvestorPlaceIt’s Time to Ignore the Noise and Hold Apple Stock for the Long TermAugust 1, 2019
- InvestorPlaceThursday Apple Rumors: New Budget iPad May Launch in Q3August 1, 2019
- InvestorPlaceWhy Apple and Amazon Are Pouring Investments Into Solar EnergyAugust 1, 2019