Apple stock: buy or sell?

AAPL stock price: $122.72 3.08% At close on Dec 1st, 2020

Updated on:
Dec 1st, 2020


Apple stock brief

  • Counting on Tuesday, it's been 5 consecutive sessions in positive for Apple. Price closed on Tuesday at $122.72 after skyrocketing a 3.08%.
  • The price is currently higher than the upper Bollinger band, which usually indicates a near-term correction
  • On Tuesday broke out above its latest top at $121.99
  • Loop Capital posted a strong positive rating for Apple on Monday, with a forecast of $131.00
  • Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services.

Should I buy Apple stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $AAPL stock a buy?

In the current situation of Apple there is not any eligible buy setup. This doesn't mean $AAPL will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Apple stock?

When you are a novel trader and you own stock shares with some profit, it's really difficult to decide the best moment to sell and get your profits. Similarly to when we have to buy shares, determining when is the best time to sell is not a whimsical decision, and we must use our own trading strategy. Our trading system selects very simple strategies to guide us on when is a good moment to sell a stock. Be aware that these strategies should not be used for selling short Apple stock

As a golden rule, you must never mantain an investment that results in higher than expected losses upon purchase. The moment to sell shares always has to be determined by the stop-loss (automatic or manual)

Is it time to sell Apple stock?

Currently, Apple stock doesn't match any of our preferred sell setups, so if you hold Apple shares and your operation is in profit probably is not time to sell now

Apple ratings

In the last 30 days, 4 ratings were published for Apple. General sentiment is bullish, with 3 out of 4 posting optimistic outlooks

Apple analysts' ratings - Last 30 days
Brokerage firmRating
Nov 9th, 2020
Wedbush Strong buy
Nov 19th, 2020
The Goldman Sachs Group Strong sell
Nov 25th, 2020
Wedbush Buy
Nov 30th, 2020
Loop Capital NeutralStrong buy

Apple stock analysis

SMAs overview

AAPL stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $125.17 (2.00% above)
  • R2: $137.74 (12.24% above)
  • The current supports are:

  • S1: $121.99 (-0.59% below)
  • S2: $112.59 (-8.25% below)
  • S3: $107.14 (-12.70% below)
  • Bollinger bands

    When the price moves out of the band (above the upper line or below the lower line) it signals that the price is currently maintaining a very strong momentum and therefore can correct the trend to the average. For this case, the price is beyond the upper band, and that should mean a near-term adjustment (at least) until it is below the band

    AAPL stock Bollinger Bands chart

    Relative strength index

    The has been between the levels of 70 and 30 for several weeks, and therefore, without this indicator really being of any help to us in making any decisions.

    AAPL stock RSI chart

    Apple stock price history

    Apple went public on Dec 12th, 1980 priced at $0.10 per share1. Since then, AAPL stock surged by 122,620.00%, with an average of 3,144.10% per year. An investment of thousand dollars at that time would be valued $1,227,200.00 nowadays.

    1: Adjusted price after possible price splits or reverse-splits

    AAPL stock price history chart

    Price target for Apple stock

    Nobody can predict how much a stock will be priced in the future. Banks and financial organisations issue their analysis predicting how a particular stock will performance in the future.

    Along with buy or sell recommendations, brokerage institutions release their price predictions based on the stock price action and the company fundamental data. Most of these forecasts follow the publication of new fundamental data by the company, and many times. Again, these predictions are not direct recommendations for individual investors and should not be trusted blindly.

    There are 3 price predictions posted for Apple that average $118.67. That is a 3.30% than the current price ($122.72).

    Apple stock price predictions
    Brokerage firmPrice target
    Nov 9th, 2020
    Wedbush $150.00
    Nov 19th, 2020
    The Goldman Sachs Group $75.00
    Nov 25th, 2020
    Wedbush Not available
    Nov 30th, 2020
    Loop Capital $110.00$131.00

    Earnings and financials

    Last October, Apple Inc. ($AAPL) reported EPS for that slightly improved analysts' expectations. Quarterly EPS was $0.73 per share instead of $0.70. This Q4 report represents an earnings surprise of 4.29%. On the contrary, reported sales were $64.7 billion, in line with analysts' estimates.

    In contrast, the EPS for the same quarter last year was $0.76, so current EPS means a loss of -3.95%. Revenue scarcely changed on an annualized basis in the , from $640.4B to $647.0B last quarter.

    Apple ($AAPL) is hosting the quarterly earnings call late next January. Forecasted for this quarter is $1.39, compared to $0.73 that was reported for Q4.

    Apple competitors

    Apple is part of the Consumer Electronics industry, which contain 6 industry peers.

    Apple most relevant competitors are:

    Apple competitors
    CompanyMarket capRatingBullish ratings1
    Apple ($AAPL) $2.0T Buy 3
    Microsoft ($MSFT) $1.6T Buy 2
    Google ($GOOGL) $1.2T Strong buy 2
    Sony ($SNE) $109.5B Neutral 0
    IBM ($IBM) $104.2B Neutral 0
    HP ($HPQ) $30.6B Neutral 1
    Nokia ($NOK) $22.0B Strong buy 1
    LG Display ($LPL) $4.7B Neutral 0
    BlackBerry ($BB) $3.0B Neutral 0
    iRobot ($IRBT) $2.2B Neutral 0
    Sonos ($SONO) $1.8B Strong buy 3
    GoPro ($GPRO) $1.1B Sell 0
    Universal Electronics ($UEIC) $724.1M Neutral 0

    1 In the last 30 days.

    Apple performance

    To better understand Apple stock performance you must compare its gains with other related stocks in same sector or industry.. For Apple, the benchmark is made against Microsoft, Google, Sony, IBM, HP, Nokia, LG Display, BlackBerry, iRobot, Sonos, GoPro and Universal Electronics.

    AAPL performance compared
    Apple ($AAPL) 12.70% -10.70% 51.90%
    Microsoft ($MSFT) 6.10% -4.90% 17.90%
    Google ($GOOGL) 10.60% 7.60% 25.00%
    Sony ($SNE) 12.60% 19.00% 41.30%
    IBM ($IBM) 10.90% 1.00% -0.90%
    HP ($HPQ) 23.10% 16.60% 38.40%
    Nokia ($NOK) 20.10% -14.50% -6.20%
    LG Display ($LPL) 10.50% 9.20% 42.50%
    BlackBerry ($BB) 29.00% 11.80% 9.10%
    iRobot ($IRBT) -4.00% -0.70% -3.60%
    Sonos ($SONO) 51.20% 56.60% 100.90%
    GoPro ($GPRO) 14.80% 53.00% 47.20%
    Universal Electronics ($UEIC) 37.30% 28.30% 12.70%

    The viewpoints written in this post are personal and should not be followed as recommendations for you to buy or sell shares. The author of this article does not have any knowledge of the specific scenarios of the reader, his or her own finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Opinions are provided for general educational motives only

    Apple summary

    Tuesday, December 1st, 2020
    Day range$120.01 - $123.47
    Previous close$119.05
    Session gain3.08%
    Average true range$3.11
    50d mov avg$115.82
    100d mov avg$113.19
    200d mov avg$94.04
    Earnings dateJanuary 26th, 2021

    Frequently asked questions

    What is Apple stock symbol?

    Apple Inc. is a public company trading in the US stock market with the AAPL symbol

    Is Apple stock a buy or sell?

    Apple received 4 ratings in the last 30 days: 3 bullish, 1 bearish and 0 neutral.

    Will AAPL go up?

    Apple had different price forecasts posted by market analysts in the last month setting the target price to $118.67. That is a 3.30% than the last price ($122.72).

    Latest Apple news