Apple stock: buy or sell?

AAPL stock price: $210.35 1.86% At close on August 19th, 2019

Updated on:
August 19th, 2019


Apple ended today at $210.35 and rose a decent 1.86%.

Should I buy Apple stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Having a trading strategy helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Apple stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Apple stock a buy?

Financial institutions and banks publish stock ratings everyday. At, we collected 15 ratings published for AAPL stock in the last 30 days.

The general sentiment of these ratings is bullish for AAPL stock, with 8 positive ratings.
Is AAPL a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-2Goldman Sachs Groupn/aNeutral
2019-8-2Goldman Sachs Groupn/aNeutral
2019-8-13Credit Suisse Groupn/aNeutral
2019-7-9JPMorgan Chase & Co.n/aOverweight
2019-7-8Rosenblatt SecuritiesNeutralSell
2019-7-31Piper Jaffray Companiesn/aOverweight
2019-7-31Monness Crespi & HardtBuyBuy
2019-7-31Monness Crespi & Hardtn/aBuy
2019-7-31Maxim Groupn/aHold
2019-7-31Loop Capitaln/aHold

Apple stock analysis

Daily outlook

Apple rose a decent 1.86% and closed at $210.35.

Apple ended today at $210.35 and rose a decent 1.86%. Since SMA100d and SMA200d crossed up on June, AAPL price climbed $15.52 per share (7.97%). Since last June when AAPL stock price broke up the SMA200d line, it gained $25.83 (14.00%).

AAPL stock chart (daily)

Weekly outlook

Apple gained a beatiful 1.86% this week.

Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $220.53 resistance. Since SMA20d and SMA40w crossed up by mid June, AAPL price climbed $18.34 per share (9.55%). Since early June when AAPL stock price broke up the SMA40w line, it gained $35.94 (20.61%). Far behind is the all-time high Apple hit early October but price is just -8.50% below that top.

AAPL stock chart (weekly)

Apple stock price history

Apple stock went public on December 12th, 1980 with a price of $0.411. Since then, AAPL stock surged a 51,204.90%, with a yearly average of 1,347.50%. If you had invested $1,000 in Apple stock in 1980, it would worth $512,049.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Apple stock historical price chart

AAPL stock reached all-time highs on October with a price of $229.90.

Apple's stock has split four times since the company went public: The stock split on a 7-for-1 basis on June 9, 2014 and split on a 2-for-1 basis on February 28, 2005, June 21, 2000, and June 16, 1987. In June 2014 split, Apple split its shares' price to make it more accessible to smaller investors. Right before the split, each share was trading at $645.57. After the split, the price per share at market open was $92.70. Existing shareholders were also given six additional shares for each share owned, so an investor who owned 1,000 shares of AAPL pre-split would have 7,000 shares post-split.

Apple stock price target is $219.30

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. We have 14 price forecasts for AAPL stock published in the last month:
AAPL stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-2Goldman Sachs GroupSet Price Targetn/a$189.00-
2019-8-2Goldman Sachs GroupReiteratesn/a$189.00-
2019-8-13Credit Suisse GroupSet Price Targetn/a$209.00-
2019-7-9JPMorgan Chase & Co.Raises Target$233.00$239.002.6%
2019-7-8Rosenblatt SecuritiesReiteratesn/a$150.00-
2019-7-31WedbushRaises Target$235.00$245.004.3%
2019-7-31Piper Jaffray CompaniesRaises Target$230.00$243.005.7%
2019-7-31NomuraRaises Target$180.00$185.002.8%
2019-7-31Monness Crespi & HardtReiterates$245.00$265.008.2%
2019-7-31Monness Crespi & HardtRaises Target$245.00$265.008.2%
2019-7-31Maxim GroupLowers Targetn/a$211.00-
2019-7-31Loop CapitalRaises Targetn/a$200.00-
(in average)$229.00$219.30-4.0%
The price target for Apple stock is $219.30, moving in a range between $265.00 and $150.00. In average, analysts' outlook on AAPL price forecast is negative, downsizing the prediction by a -4.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since April, when Apple posted its last earnings report, it stepped up a tiny 3.60%. Unfortunately, reported EPS is not yet available in our database.
AAPL earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual sales report draw an exceptional increase of 15.86% to $265,595.00 M dollars. In contrary, its profit margin (compared to revenues) grew to 22.41%, that is $59,531.00 million.

Apple presents anual results in September, and to compare its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Apple TTM sales up to March 2019 were $258,490.00 and earnings $57,170.00 M dollars. When comparing this TTM figures with the last reported annuality, we can esteem Apple business evolution since September 2018: Annual sales up to March, compared to lastest yearly report, declined a bad -2.68%. Regarding profit margin, Apple remained steady -0.30% to 22.41%

AAPL annual Sales and Income evolution
2013$170,870 M-$37,040 M21.7%-
2014$182,795 M6.98%$39,510 M21.6%6.67%
2015$233,715 M27.86%$53,394 M22.8%35.14%
2016$215,639 M-7.73%$45,687 M21.2%-14.43%
2017$229,234 M6.30%$48,351 M21.1%5.83%
2018$265,595 M15.86%$59,531 M22.4%23.12%
TTM $258,490 M-2.68%$57,170 M22.1%-3.97%

Quarterly financial results

Apple posted $58,015.00 M in sales for 2019-Q1, a -31.19% less compared to previous quarter. Reported quarter earnings marked $11,561.00 M with a profit margin of 19.93%. Profit margin decreased a -3.75% compared to previous quarter when profit margin was 23.68%. When comparing turnover to same quarter last year, Apple sales marked a fateful correction and dropped a -5.11%.
AAPL quarterly Sales and Income evolution
2017-Q2$45,260 M-$8,720 M19.3%-
2017-Q3$52,579 M16.17%$10,714 M20.4%22.87%
2017-Q4$88,293 M67.92%$20,065 M22.7%87.28%
2018-Q1$61,137 M-30.76%$13,822 M22.6%-31.11%
2018-Q2$53,265 M-12.88%$11,519 M21.6%-16.66%
2018-Q3$62,900 M18.09%$14,125 M22.5%22.62%
2018-Q4$84,310 M34.04%$19,965 M23.7%41.35%
2019-Q1$58,015 M-31.19%$11,561 M19.9%-42.09%

Apple ownership

When you are planning to buy a company, it's worth to overview its ownership structure.

Apple shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.07% of all shares.

In case of Apple stock, 60.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for AAPL stock account 0.00%, no big difference from last month.

For a better understanding, the following table shows ownership data compared to other related stocks:

Market cap$967.6 B$3.8 B$359.5 B$29.0 B$119.7 B
Total shares4,600.0 M547.9 M299.4 M1,510.0 M886.6 M
Float shares4,260.0 M535.0 M601.6 M1,500.0 M885.1 M
  - Institutional holdings (%)61.0%54.4%81.0%83.9%57.5%
  - Insider holdings (%)0.1%0.7%0.2%0.2%0.1%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Apple summary

Monday, August 19th, 2019
Day range$210.02 - $212.72
Previous close$206.50
Session gain1.86%
Average true range$7.03
50d mov avg$201.35
100d mov avg$197.16
200d mov avg$184.29
Daily patternlt02a
Weekly pattern lb02a

Apple performance

To better understand Apple performance you must becnhmark its gains with other related stocks in same sector or industry. We chose BlackBerry, Alphabet, HP, International Business Machines, Microsoft and Nokia as the bechmarking frame for Apple stock.
IBMInternational Bus...3.29%-0.71%-3.01%

Apple competitors

We picked a few stocks to conform a list of Apple competitors to check if you are interested in investing in AAPL:

Latest Apple stock news